AKIRA Labs ("AKIRA," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our websites, including akiraeth.com and all associated subdomains (collectively, the "Site"), and when you purchase or interact with our products and services. Please read this Privacy Policy carefully. By using the Site or purchasing Company Products, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Site.
This Privacy Policy is incorporated by reference into our Terms & Conditions. Capitalized terms not defined in this Privacy Policy have the meanings given to them in our Terms & Conditions.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you use our Site or purchase Company Products, including:
- Identifiers: Name, email address, username, and account credentials.
- Contact and Shipping Information: Billing address, shipping address, and phone number.
- Payment Information: Payment card details and billing information. Payment card data is processed and stored by our designated third-party payment processor; we do not store raw card numbers.
- Cryptocurrency Wallet Information: Wallet addresses provided in connection with digital asset purchases or cryptocurrency payment transactions.
- Communications: Messages, inquiries, or feedback you send to us via email or contact forms.
- Marketing Preferences: Your opt-in or opt-out status for marketing communications.
1.2 Information Collected Automatically
When you visit our Site, we and our third-party service providers may automatically collect certain technical and usage information, including:
- Device and Browser Information: IP address, browser type and version, operating system, device identifiers.
- Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and other interaction data.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience, analyze Site usage, and support marketing activities. You may control cookie settings through your browser; note that disabling certain cookies may affect Site functionality.
1.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Payment Processors: Payment service providers may share transaction-related information with us.
- Analytics Providers: Services such as Google Analytics that provide aggregated information about Site usage.
- Social Media Platforms: If you interact with us through social media, we may receive information consistent with your privacy settings on those platforms.
2. How We Use Your Information
We use the personal information we collect for the following purposes:
- Order Fulfillment: To process and fulfill your purchases, including payment processing, shipping, delivery, and order tracking.
- Account Management: To create and manage your account on the Site.
- Customer Communications: To send you transactional communications, including order confirmations, shipping notifications, address verification requests, and customer service responses.
- Marketing Communications: With your separate consent, to send you promotional emails about AKIRA products, services, events, and news. You may opt out at any time by clicking the "unsubscribe" link in any marketing email or by contacting us at help@akira.com.
- Site Improvement and Analytics: To understand how users interact with the Site, identify usage trends, and improve our products, services, and Site functionality.
- Legal Compliance: To comply with applicable laws and regulations.
- Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal or harmful activities.
- Dispute Resolution: To enforce our Terms & Conditions and resolve disputes.
3. How We Share Your Information
We do not sell your personal information to third parties. We may share your information in the following circumstances:
3.1 Service Providers
We share personal information with third-party vendors and service providers that perform services on our behalf, including payment processors, shipping and fulfillment partners, email and marketing platforms, analytics providers, and cloud and hosting services. These service providers are authorized to use your personal information only as necessary to provide services to us and are subject to confidentiality obligations.
3.2 Legal Requirements
We may disclose personal information where required by applicable law, regulation, court order, or government authority.
3.3 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on the Site if your information becomes subject to a different privacy policy as a result.
3.4 Protection of Rights
We may disclose personal information when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
4. Data Retention
We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting obligations. For transactional data, we generally retain information for a minimum of five (5) years. Marketing opt-in records are retained for the duration of the marketing relationship and for a period thereafter sufficient to demonstrate consent. You may request deletion of your personal information subject to Section 6 below.
5. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on the Site. Cookies are small data files stored on your device. We use the following types of cookies:
- Strictly Necessary Cookies: Required for the Site to function (e.g., shopping cart, checkout session). These cannot be disabled.
- Analytics Cookies: Help us understand how visitors interact with the Site. These are set only with your consent where required.
- Marketing Cookies: Used to deliver relevant advertisements and track campaign performance. These are set only with your consent where required.
You can manage your cookie preferences through your browser settings or through any cookie consent tool we provide on the Site.
6. Your Privacy Rights
6.1 California Residents — CCPA/CPRA
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to request disclosure of the personal information we have collected about you.
- Right to Delete: You have the right to request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Correct: You have the right to request correction of inaccurate personal information.
- Right to Opt Out of Sale or Sharing: We do not sell or share your personal information for cross-context behavioral advertising.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To submit a request under the CCPA/CPRA, please contact us at help@akira.com.
6.2 European Union and United Kingdom Residents — GDPR/UK GDPR
If you are located in the EU or UK, you have the following rights under the GDPR and/or UK GDPR:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete personal data.
- Right to Erasure: You may request deletion of your personal data in certain circumstances.
- Right to Restrict Processing: You may request that we limit how we use your personal data.
- Right to Data Portability: You may request a machine-readable copy of personal data you provided to us.
- Right to Object: You may object to our processing where we rely on legitimate interests.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.
To exercise your GDPR/UK GDPR rights, contact us at help@akira.com. You also have the right to lodge a complaint with your local supervisory authority.
6.3 All Users
Regardless of your location, you may at any time: (i) opt out of marketing emails by clicking the unsubscribe link; (ii) request access to or correction of personal information; or (iii) request deletion of your account. We will honor such requests to the extent permitted by applicable law.
7. Data Security
We implement commercially reasonable technical, organizational, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and use of reputable third-party payment processors. However, no security measures are completely failsafe, and we cannot guarantee absolute security of your personal information.
8. Children's Privacy
The Site is intended for users who are at least 18 years old. We do not knowingly collect personal information from persons under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us immediately at help@akira.com and we will take steps to delete such information.
9. Third-Party Links
The Site may contain links to third-party websites. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
10. International Data Transfers
AKIRA Labs is based in the United States. If you access the Site from outside the United States, your personal information will be transferred to and processed in the United States. Where required by applicable law (including for transfers from the EU/UK), we implement appropriate safeguards such as standard contractual clauses.
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
AKIRA Labs
Attn: Privacy
Email: help@akira.com
Website: akiraeth.com/privacy
We will respond to privacy-related inquiries within a reasonable time and in accordance with applicable law.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. We will post the updated Privacy Policy on this page with a revised "Last Updated" date. For material changes, we will provide additional notice. Your continued use of the Site after any update constitutes acceptance of the revised Privacy Policy.